Capture attention: Blake is the economic

Attention is the key to our consciousness. At one point we estimate how much of what we have. Therefore, the first objective for advertisers. If you get the consumer's attention, influence their decision making process when buying a product
To drive the car on the driver to call attention to stimuli appearing on the road side of the road, to be successful in doing so over time, and also to filter and reject stimuli that can affect driving. That has a lot to do with reading these lines, when talking with someone or when actually performing any action.
In general, one can think of the care system like the gateway to the mind. If someone came to our attention - attention, as they say - after realizing it, we become aware of it.

Attention Economy
Our attention handle very well thought out, even if we are not aware of it. We avoid spending on unnecessary or irrelevant to our present state of things, because we know that our attention is limited.

For example, at the end of a working day, it is difficult to focus on tasks and tasks that require concentration or mental effort - are two important aspects that make up the system of care. We have no power to more mental effort, we have no power of concentration. . During the rest Likewise, if we expected to test in an afternoon or an important meeting with the boss, we want to get to that state when we are refreshed, vital, in particular - are able to concentrate, to our knowledge we can use to promote our targets.

That is, we have no exact measure, we have what we might call "attention economy", estimates the amount of attention we have considered the "current", and not just once a day.

Care system consists of two behaviors as other cognitive systems. One is called "bottom - up", and based on information important stimuli in the environment, differentiated by their characteristics. The second form is called "top - down" and is based on the concepts, the literal meaning. World trade and marketing reflects cognitive principles, and in the information and technology today, we are exposed to a flood of deliberate manipulation, from all directions. Flashes and bells and whistles blinding - down - up, catchy slogans and mixed messages from above - down.

After all, if attention is the entrance to our conscience, so first target of advertisers. If you get the attention of consumers, then after could resolve his mind, and even affect his decision-making process, the next purchase will do. But we have certainly not stupid, so do not even pay attention to these ads. Really?

Try to estimate the amount of mental effort required of us to maintain the temperature of the concentration became so overwhelmed with stimuli, even participate in planning, brain researchers (see the field of Neuro-Marketing). Now, think about how your life would be if you were able to focus for more time playing with your child, or hear more focus and attention to the words of the people closest to you that you were gone, even at night, a little more current accounts of attention. One can imagine even a little more tolerant and patient as a result.

Audit of the economy of care we need for other aspects of culture, such as the entertainment industry, art or even relationships we had with our family. A good example of the long-term consequences may be the information and communications revolution is apparent damage to the ability to sustain attention over time, which is central to the ability to listen, which apparently happens to us as a result of exposure to the amount of messages sent on social networks.

Each message, tweet or lake, are an economic force of the giants of the media that social networks themselves. Strength increases in direct proportion to the amount of media they produce, so I did what any commercial, social networks do to succeed in the market: They tried to accustom consumers to the product, make it a routine part of his life. And it was. But the impact of continuing care? Nonsense, she invented a pill that will do that. I heard the big pharmaceutical companies are investing heavily in this field.

So if you prefer to take preventive measures, maybe it's time to pay attention and think about what we spend our attention, we spend it, and why.

Pain After Exercise: why it Happens and how to Treat it

Pain in athletes and in the treatment of physical training and muscle aches, arthritis ,backache and neck are very common. The problem comes when the pain does not go through and even harder. Getting there is a problem, what is the recommended treatment, and if you can avoid the pain?

Do you want to exercise regularly, but want to avoid the pain that goes with it - you problem. Most of us know that - good day decided that you can spend your days on the couch. We promise that we go through every day, do crunches every day and renew your gym membership as soon as possible. Then we started to exercise power and stop the pain almost immediately appears.
Prof. Naama Constantino, director of sports medicine at Hadar's Hospital, said the pain in athletes and in the treatment of physical training, such as muscle aches, backache, arthritis and neck are frequently synonyms. "There is hardly a person will experience pain after training and exercise. Whether training or aerobic training, almost all organs of vulnerable people involved in training. "
The problem comes when the pain does not go through or are long days after the agitator has been forgotten. Professor Constantine said the pain fall into two broad categories: pain "good" - those usually felt after a workout, then working muscles means that there.
"It's a pain in the muscle worked and contracted, and if trained properly, then we will feel the muscle., But this pain should disappear within not too long. If after some time, we feel the pain too much and the increased intensity, there is probably a problem that requires treatment. "

Pain that should concern you

According to Professor Constantini, there are certain types of pain not even need to worry about contacting the medical advice or treatment.
First. Delayed pain: This pain occurs during or after exercise, or even 24 or 48 hours after training. These pains often point to excessive muscle tension rather be constructed and decompose. In extreme cases, it can develop a phenomenon called Rbdomiolizis - extreme muscle deterioration that can be expressed pain and limit movement. One sign that the urine may be dark due to the decomposition of urine and red blood cells and kidney damage.
Back. The inflammation and pain resulting from tears in the muscle: this muscle or tendon that lasts for exercise, after exercise, rest, and even in the middle of the night. It is very important to pay attention to the trees and the frequency of pain. Since they can indicate a more serious infection if nothing is done.
Three. Sudden sharp pain: the pain that comes on suddenly, as one wrong move. It is important for her continued. If you do not want to take the test, because the pain can be a sign of serious injury.
Recommended treatment
Kobi Cohez, a pharmacist Super - Pharm, explains that there are medical treatments that can relieve the athletes who participate in sports training and other strenuous activities.
Nonsteroidal anti-inflammatory drugs: drugs of this family are in fact the main drugs used in the treatment of pain due to sports injuries. Even doctors who specialize in orthopedics and sports medicine often prescribed to patients. A large family of some drugs require a prescription, and some are available without a prescription.
The main advantage of this family of drugs and therefore its use is in addition to the adverse effects of are also anti-inflammatory pain and allows the treatment of rheumatoid created due to stress tissues, bones, muscles and joints . Reducing inflammation of tissues to relieve joint pain also created because of the training.
Drugs that belong to this family can be purchased without a prescription medications that contain the active ingredient ibuprofen (brand names: Advil, Nurofen, Ibuprofen life Adex, reduce fever Artofen), the active ingredient of Naproxen ( Nrosin Point, naproxen life) and the active ingredient diclofenac (Voltaren Akti - GB). It is important to take this medicine after meals to avoid gastrointestinal side effects.
It is important to know that these drugs are not recommended for people suffering from gastrointestinal ulcers activists, people who suffer from stomach acids and people with acidity in the digestive system. In addition, these drugs are not recommended for people suffering from hypertension unbalanced.
Analgesics: Speaking of pain medications are usually acetaminophen (Tylenol, Dexamol, Faramol) Difiron (trade names: Optalgin, VA - Dlgin) and analgesic preparations containing more components (such as Roxette, Faramol In addition, the code - paracetamol , Dexamol more, etc.).
These painkillers that steroidal anti-inflammatory drugs recommended for the reason that they are only painkillers and have no effect on the inflammatory process, but can accommodate those who can not take anti-inflammatory drugs.
The drugs used outside: external preparation (gel, ointment, cream and stickers) for propagation or infection of the painful area. You can rub it on your legs, back, shoulders, neck, arms, pelvis and chest.
Can be divided into ointments and dressings preparations containing anti-inflammatory drugs and ointments and dressings containing ingredients heating and refrigerators.
Lotions containing anti-inflammatory drugs, such as Voltaren Gel, gel Nurofen, Aksifn, N-Pain and gel Dikloren. These creams have anti-inflammatory and analgesic properties. Recommended scrub two to three times a day with a light massage room.
Ointments containing materials such as refrigerators and heaters Ben Gay Cold End and ammunition, Radian me, Tiger Balm and Frskindol. They are usually creams that contain natural oils such as camphor, menthol, methyl - Slitzilat make it easier for the pain of the combined heating and cooling of the painful area action.

Natural remedies and rest

Cohen says there are non-drug preparations may offer relief for students. For example: Nu - Doll Traumil, career Weleda Arnica Gel Arnica preparations containing arnica ointment, contributes to the pain and relaxing local trauma, reduces inflammation and relieves blue markings.
Traumil Hill is a preparation containing Arnica and other Humeofteim components and comes in various formulations: ointment, drops and pills to swallow swallow. As its name suggests, allows trauma and local and general pain.
Well - Doll also contains MSM and glucosamine and can further refine joint pain. It casts like dragon, Cold End and hot plaster containing the element found in pepper and other natural oils to relieve pain.
non-pharmaceutical measures: number of elastic bandages, he Lape, Feingersh and painful area right bandage suppliers and facilitate movement. 3M also called Kuban elastic bandage (Coban) which sticks by itself and does not need to use a needle to close the bandage.
Cold preparations: on sports injuries of great importance for cooling and inflammation painful stop. No preparations cooling gel, spray cooler, cooling elastic bandage.
Gel can gel (solid companies suppliers, 3M) is a gel that is frozen and then placed in pain and enjoying. Company Uriel cools elastic bandage provides a combined effect, cooling the place and an elastic bandage.
There are also aerosols, refrigerators, such as sound and cooling Frskindol ethyl chloride spray.
Professor Constantini adds that often the most effective treatment is rest, unloading cargo. "Usually the person doing resistance training, recommends every two days to give the muscles a break. Contrast cardio workout that you can do every day. "

Begin the exercise of the right

If you do not give up and want to start exercising after a long period where it was not, Professor Constantini recommends:
Gradation - start low - go slow. "It is very important Lhtiil gradually rather than start from scratch and make a hundred a day. Therefore, the injury rate among new students of very high. "
Able to test. Sport face serious start, consult a doctor. You better do to avoid serious health problems and even death due to sudden stress.
Do not give up the sport. Almost all health problems that could play sports. Match the type of you and suits sport. It not only causes damage to the contrary.

written by Pain After Exercise: why it Happens and how to Treat it

Who we Tend to Help Online?

For those who love us, who are to blame for their illness and nice people. The Psychology of Life Network

Suppose you received a financial aid applications week, two people: one is his cousin, who wanted a loan after your business is facing a financial crisis, and the other is one person who is not personally acquainted. Who unlikely to help? Intuitively, most people will answer that they would help a parent. Why is that? When the relationship
A friend asks you for help, it is likely that I feel positive emotions toward him, and there is a normative concept that friends and close family should help each other, without moving adheres to these standards. Reciprocity also plays a role - if tomorrow, God forbid, my children and I need help, I could probably turn and get help for a friend or relative who helped in the past. In addition, the fact that I know that asking for help can identify if telling the truth and it really gave me help.

All this is also true online. Social networks popping up all the time to various requests for assistance, often in the affirmative by the network members. Many diverse applications - from homework help to advice on the use of certain devices. In most cases not involving financial aid, because most likely borrowed money to someone I know (especially if a significant amount) you catch the eye of the Internet as a personal and friendly, and most likely does not respond after the affirmative. Most of us still hope to apply a significant amount of money will be face to face.

 
For we love

My friend, the talented cellist, has recently decided to establish a fund to support the cellist begin their careers. He remembered the last difficult period where he began his career, and the difficulty of a poor family to support himself during his studies at the Academy and at the beginning of his career until they are published. This friend now feels the need to help people who are in not only not too long ago. Indeed, naturally helping more people who love them. This is mainly due to a strong sense of identification with a group like us. Imagination can be a variety of areas - common school common religious identity.



Images academic background may also have an effect. United States and Europe know that if you ask for help when you learned college graduates, your chances of getting help from ten times using someone in the street. This is especially true in the case of prestigious universities, their graduates have applied academic affiliation as an important part of their identity. As graduates of Oxford and Harvard may encounter during their lifetime and that even if the university will seek adult help will most likely respond to your request. Internet can easily join groups based on similarities in interests and, in some cases, activities include an impressive number to provide support and assistance.

Some online groups are formed around a common base, such as nationality, ethnic or religious group, and these sites allow community members to give each other different forms of support, the provision of information for financial support. The sites chosen are practical and limited to those who have become rich and able and willing to help members of their membership, no luck. The sense of shared identity is an important factor for the capital to open their wallets and help community members in need of help. In most cases, the donor does not know who to ask for help. Applications for assistance are not exposed to all visitors of the site, but the site administrators and sometimes

Committee that jobseekers to decide who deserves more. Through the site to praise the community of donors and emphasize their commitment and work on behalf of the community.



The sense of common identity group created significant on the Internet, for example around a shared social struggle, will result in the disposal of the group to help community members in need. Group identity is formed around the most important issues, such as the area of ​​the environment, you will feel closer to the group's ability and willingness to help those in need will be greater.


Those who are not guilty of the situation

Suppose you are known as an expert in organizing teams. Your time is precious, but are willing to help if needed. You're just contact with company employees, who do not know personally. Although the media started acting against the explicit recommendations of the company, bought a cheap and pirated software installed on your computer. The combination of pirated software problem with the computer data of his mind, and he stayed. This person now needs your help. Help you?



When we see ourselves Help fault situation, our desire to help a little. If we read the newspaper or a gambling addiction and had trouble asking for help from the public, first thought: "This is your fault, you have this problem Why should I help leaving him alone."? . However, if the person is perceived as guilty, and that his condition is due to reasons not related to him, then it is more likely that we want to help. "It's not his fault that he was born in difficulty and he saw nothing in his life, "according to us. The Internet does not tend to help people caught in default. We want to know our support is an investment that will pay off, and if we consider the help that is available to lose, think twice before we help.



During the analysis of letters rogatory for the rotation movement with general online, it seems that the authors consulted psychologists: they neutralize in advance the primary responsibility that impose the economic situation in a foreign country, against the theft to the crisis Economic should not. In general, try to make a personal record, and highlight their support is very important and it will change the situation. Sometimes they involve the application of the Economic Partnership shell, so it is clear to you that you are not only helping them but it is an investment for nothing. The only problem is that because of the excess of such cards, most users have become suspicious and probably also those who were obviously sincere and deserved not respond positively

The people are friendly

When a handsome man asks for help, whether the fact that it was a fine equal to the probability that the so ask? Apparently so. Right person likely would much more likely to help a person that is not enough. Why? Because the halo effect makes us attractive attributes positive character traits for their beauty, so that the potential for abuse unfairly low with his hand, as in the application form can be honest if n ' are not nice people and so nice? Even chances attribute the problem to them of his guilt are low, because how could such a success that people blame the problem? The problem must be related to something that is beyond their control and made them come to this sorry state.



Beautiful person providing aid can also give us a positive feeling about ourselves. The fact that an attractive, pleasant and intelligent so they asked for our help is really the quote to us, which, of course, improve our image. Request for assistance in case of a tie, men help women more beautiful than a woman seeking help is not enough.



Online, often do not know the person you are talking or writing to each other, so they tend to also help people very well and good to those who do not. Thus, there is bias against a much weaker line, and it will be there much equal treatment. The Internet domain has a few features that help assist;



A. We tend to help more people who do not know, if you do not create an obligation. Anonymity allows stakeholders to help develop a sense of control over what was happening, and go against the heel handling system door. "This method was previously sales representatives door-to-door, opened with a sales representative call small, and she responded and created a certain relationship between the applicant and the supplier, dared to ask a much broader many application. Of People respond to the request because they feel very well create a positive, it is not easy for them to say "no", especially after the first "yes." They may feel exploited, but believe that they have no choice but to obey. When asked to respond to demand the greatest first phase, most refused. For this reason, many good and suspicious nature or which burned in the past, do not agree in the first place to turn for help. The Internet offers the possibility of granting aid without fear of "what the next step is to ask."


In. Online all kinds of knowledge and the ability to easily become a resource to help. Internet, no skill, knowledge or resources that your hands can help someone online compound. Even if your neighborhood is physically unable to show you that you have something unique to something, you have online. You can identify your skills and a ramp to the Internet when you need these skills.



Jonathan, half of the students, the drummer from the age of 13. When in high school joined the online forum of batteries, a small community of enthusiasts extended and intensified in recent years. Online business began talks with drummers, in cooperation experiences and discussions on the drums in the world. With time and experience in the field (outside of the virtual world), Jonathan felt he had nothing to contribute other drummers and forum developed feelings. Participation in this hobby has become a kind of voluntary testing position, because he has developed a sense of commitment to young drummers looking for advice and guidance. "Somehow," said Jona bon, "We know all that is available to the standard, so that the communities of many online retailers are often a kind of collective intelligence agency can solve problems that the individual is able to cope alone. although our small contribution, it is worth the investment, which usually translates virtual world to write and explain properly. means that relatively little effort and give to others is simple and accessible. "



C.. Accessibility and availability: the existence of a mailbox or a website is not limited to the opening and closing allows us to offer assistance in time and place convenient for us (for example, to meet questions such as "how to give the child paracetamol April 1?" "How mobile Restart devil"? "What kind of car should I buy with a budget of 50 billion dollar.") This allows many people whose time Substantial assistance is limited free for other files, despite the time constraints.
generations respect