Criteria that define the essence of your brand

Your brand is because you are, you want to be, and to you. People Your brand is your promise to your customers. Your brand tells them what they expect from you and what differentiates your offering from the competition. Marketable Brand is a combination of elements that create the confidence and trigger management actions. Competitive Brand is a springboard, jump Ltzrcimim potential buyers and prevention opportunities to learn more about how creativity can be used. If the confidence of buyers Vy demonstrate their faith by their checkbooks.

My friend, max, who has consulted on a part time basis for all kind of entrepreneurs. He is a former director of the agency, regularly focus on start-up assistance by eliminating the problems of marketing so that you can focus on what they do best and deliver their unique value. Brian believes that the market value of the trust because the transaction is identified with the owner behind him. "As the leader of your brand can choose what others think of you and your brand," he said. "This is the essence of who you are and what you offer. Includes all products and services. SA despite what motivates you to speak at the meetings and a business lunch, with why" working to develop a brand at all, to think like a logo. Think of it as a control of the scene that contains the essence of what fits your business.

As we have seen, I believe that entrepreneurs can seek professional help at a time, and build your brand, add the calendar of things, do not try to create a bubble. Despite the boldness or experience design their marketing, branding is an extension of yourself, and the harsh reality is that very close to your company effectively eliminate all means developing that a business company or how it is perceived by potential buyers. Find a trusted colleague or trained to be a sounding board, or help you formulate some of the finer points of your brand. Or to follow someone to help get through the process, or with the agreement of experts and help fill in the gaps (or press the reset button).

I do not know "type of brand," but he was suspended for the operation - the creative brands on a regular basis, and I can say that the isolated efforts of conversion often show their true face, and has some very graphic sexy nothing to do with it. Get back. Believe me.

When you talk about sex, I mean backup - Lume Tlor is an expert in unique brand strategy in Victoria, British Columbia. He began his sole proprietorship, five in 2005 (@ five graphics) and serves some of my clients, so I know their job very well. This guy knows logo. Its target group is to build a business company, and to develop "product brand" are needs new. Adoption instead of the term "logo" because it helps to understand the customer point of the logo in the structure of your brand and your business, and that meets the very specific needs. It clients through the process of developing a brand name product to be developed as one of many elements of the right unique brand strategy.

The essence of the brand, a word that almost everything and much of what she has to do. One of the most important assets of a company, you must be very careful and know-how. Word is ideal. Maybe two. More than two words to show some confusion, lack of impact. Mark (such as design) offers a unique experience, a lack of focus is clear, I do not know what problem weakens the message, has managed to combine the brands intangible assets. It is true, thinks that if we think of Harley Davidson that the independence and freedom, Nespresso customers well with exclusive or IKEA with a good design. Related news on our brand with a tangible value clearly differentiate us from our competitors.

Success of the brand has all the elements that make up the package coherent creative effort that explains the reason for what works and serves as a catalyst for action:
• Purpose: Who are your customers what they want and the right?
• Values: What is most important to you and how they affect your business?
• Objectives: How to know if you can, or if your customers happy?
• Uniqueness: How are they different from other providers? Is your (USP) Unique Selling Proposition clearly defined? (For more information on USPS, see Chapter 2, "Planning for success.")
• Style: Which words occur? Is it casual, informal discussions, friendly, urban action or intention?
• Name: What is your legal name? As can be seen, the market wants?
• Tag Line: If you can communicate your most important benefit evoke a word?
• Logo: Can not create a graphic element played underwriting business and attracts your eyes?
• Visual: What images, colors, styles, fonts, and beauty treatments will help you get the trust of your customers?

Well designed is not the brand of the business that you do.

One of the everyday world of decisions, transactions, failures and plates - the brand is the same. These trade names, logos, visual processing, offers words of the state, and the voice and the tone in which they are transported. When these elements will relate to the need or a potential buyer initiated the contact. Want to be as smart as creative with their branding efforts, is the toughest challenge to simply stay away from a purchase decision possible. As you know, you can make your USP apart. A strong brand removes barriers and creates opportunities to enhance the legacy of his work, and helps clients focus on the essentials: their creativity and their ability to fulfill their promise.


Bring your brand WOW

Trying to find the name of your house? The development of the new brand or revitalizing an existing business? Consider working through WOW scorecard to answer fundamental questions about the more strategic elements of your business.

Names spreadsheet

His name is one of the most famous in the life of your brand. Create a proper name is a combination of creativity, ie the influence, guidance and availability of course. Start with as many ideas as possible, and to know what is the most common. WOW process names begin considering options for each category:
• Naughty: challenge, normal and its opposite, arrogant, arbitrary,
• Source: honor the special inspiration founder, location, cultural prejudice
• ingenuity: Make words, Kodak has done can
• Description: Select descriptions or clear goal
• Analysis: mix of modern words and jargon of a specific function
• Siamese step or two or more ideas
• The initials of the group of words to say something to you
• metaphorical or symbolic function
• Random: Dice

Assessment criteria sheet names

Get the name that you drag into consideration? On a scale of 1-10, personally named. This is not an exercise in comparison.
• Your first impression of the strong?
• The sounds / looks good?
• Easy to read / speak?
• Use a pair of several blocks. Do you feel good?
• Is the association positive velocity? Would you have called history?
• You want to say that the main advantage (of the sea) of the business company / service?
• The sound credible?
• The protected folder?
• Is it memorable?
• How can you nervous?
• What is your position or you?

unique brand strategy Read more success stories

You can go about fixing the mentioned above problems, in many ways, but the best way I prefer is to deepen the brand story in his trademark deep and discover what it is:
What is your vision?
What makes you different?
What is the color or the name or logo is best for you?
Like all not bind to its unique history?

this is the Power of concentration cortex

this is the Power of concentration cortex

Meditation and consciousness: the words conjure up images of yoga retreats and Buddhist monks. But maybe they should make a very different picture: a man hunting hat, smoking one elbow, Mr. Sherlock Holmes himself. Great detective literature in the world is someone who knows the value of concentration, "pull your brain out of action", as Dr. Watson expressed. Unitasker is the ultimate in multitasking.

Most times, when a new case indicates, Holmes just sitting in his leather chair, close your eyes and fingers to build long arms of attitude for quiet. It may be the most active in the world is there. Considered thinking the same approach as cognitive psychologists when they want to say attention.

Although the term has its roots in ancient Buddhist, Hindu and Chinese traditions in terms of experimental psychology, the emphasis is less on spirituality and concentration of information: the ability to calm the mind, the present attention, and talking are coming away refuse. Court returns psychologist Alan Nigeria, who proved in 1970 that awareness can lead to improved cognitive function and indices of vital signs, including older people to work.

Now we learn that the benefits can continue thinking cheaper than at the time Professor of Nigeria. Even in small doses, attention to significant changes in the way we think and feel -. And it makes the basic neural level

In 2011, researchers showed by the University of Wisconsin daily meditation of the brain's frontal lobe activity pattern changes associated with what cognitive scientists call a positive approach focuses on emotional situations - situations that make us more likely to participate in the world rather than retreat.

Participants are invited to relax with eyes closed, concentrating on breathing and recognition and resolve the random thoughts that come up. So they had the opportunity, nine sessions of 30 minutes of meditation will receive training five weeks. Examination a second time, activity patterns of neurons was a radical change front left asymmetry - despite his job and training 16.5 minutes per day.

Just five minutes a day of intensive Holmes and inactivity as your outlook is more pleasant to be taken - but it seems especially enjoy Holmes himself, what with his attacks of melancholy and forget flirting with a solution of 7 percent. Quick survey shows that paradox is an illusion: Holmes is pressed when there is no purpose in his spirit. Enter your project, and the balance is restored.

However attention on improving emotional regulation. Carefully Exercise can also help this scourge of modern life: multitasking. Of course, we want to believe that our attention is endless, but it is not. Multitasking is a persistent myth. What she actually does is to focus our attention rapidly from one task to another. Two bad things happen as a result. Do not put much attention on one thing, and the quality of our attention. If we are aware of some of this attention disappears ease, as if of their own accord.

In 2012, researchers investigated by a team from the University of Washington led the meditation training effects of multitasking real environment. We asked a group of human resource professionals involved in this type of planning was usually done at the same time. Each participant is a person's office with a laptop and cell phone, and asked to complete various typical tasks: the cyclical nature of some meetings and conference looking for wizards, write a note on the subject of creation, and so on. The information required to perform these tasks? Delivered as it should be: e-mail, instant messaging, telephone and person. The list must be completed in 20 minutes or less.

After all free multitasking, participants were divided into three groups: one was a meditation course of eight weeks (2 hours per week) related, and another group not taking took at first, but later, and the last group took a relaxation of the body of eight weeks. Each given a second round madly.

Participants were improved only received training in mind. Not only reported less negative emotions at the end of the mission, but his concentration has improved significantly. They can not resist and switching between tasks remain rare. While not all the time spent on different tasks than other groups, spent more effectively. They spent an average of slightly more than 40 "missions" Loneliness - behaviors trial set start and end time - about 36 seconds to spend on the average rates of 48-50 tasks attempted Unlike other groups - with an average of only 30 seconds spent each activity. He remembered very well what she is doing better than other study participants.

Benefits of brain training camp are not only behavior, but physically. In recent years, attention proven to improve attention network connectivity between regions of the brain and the front and medial treatment - changes that will save us a distraction. Attention, in other words, to be able to communicate our supply chains better and with less interference, they will do it.

In sleep in 2012 at Emory University that meditation was associated with increased connectivity enhanced the prefrontal cortex and dorsolateral, a brain region involved in attention and memory monitoring and connection insula right, an area in which, as we have feelings and thoughts of our own control, and is considered an important point relating to the two major networks in the field of health, standard and executive used.

Not only do they. Greater connectivity can switch between tasks and awaits to be our own health, but also reflects the more efficient management of all our resources, limited attention

Trains the brain even been shown to affect default brain network - the network of connections that are active when we are called sleep mode - with regular meditation higher functional connectivity idle and better connectivity in general. After a dose of vigilance, network standard approach is constant information of our inner states, and better ability to control the environment.

These effects are important: the center of attention is the ability of attention. This is exactly what Holmes was still touching fingers or breathing at the end of a thin layer of clouds of smoke. It focuses on one element. And somehow, despite the apparent calm activity occurs again and again, energy long before his countryman. Time, Detective Ben Mac all the cities in search of a missing cyclist in the "Valley of Fear" tour, Holmes solves the crime, all without leaving the room where the murder was s. That's all for attention. It seems slow, but actually gives you the resources you need to speed up their thinking.

The difference between Holmes and Watson is the actual fact. Caution is ready, it's true - but it is also capable of becoming. Change our methods intently thinking more like Holmes, who can build characteristics of nerve cells, is better able to deal with infinitely connected with Htzrcimim diverse modern world endless multitasking. And even if we did not, in the past, attention can be surprised how quickly the obvious benefits.

Until recently, 20 were considered to be the point of me wiring of the brain was almost perfect. But new evidence suggests that not only do you learn advanced age, but the structure of our brains can continue to change and grow. In 2006, a team of psychologists has shown that neural activation patterns of the elderly (especially activation in the prefrontal cortex), which started much younger blue after five sessions of looking at working control of attention. Brains to coordinate multiple tasks more efficiently - and advantage in unskilled labor, which means that it was a symptom of the general improvement offer.

Similar changes were observed in the default network (brain activity at rest) observed. In 2012, a researcher at Ohio State University showed that elderly people who received higher scores increased alertness scales default network connectivity, particularly in two important centers for information from the brain. And although we know that this kind of increased connectivity is a very good thing, there are more of these results. Specific areas that show the attention to cross-platform connectivity also known pathophysiology of AD.

Effects are tempting. Attention to preventive effect: it can strengthen the areas that are sensitive to cognitive impairment. When we learn unitask think more in line with the individual approach of Holmes, we can expect our ability. We can invest in future spacecraft mind - no matter what our age.

Clinical data on stress

Clinical data on stress

Stress is one of the most common problems and trends of modern life always very important for a variety of chronic health problems and the extent and serious diseases. As part of our discussion of the clinical facts on stress must recognize the importance of stress as a factor of change in the modern lifestyle of our great way of life that shape our decisions and waiver mainly on our human resources capacity in the physical plane and spirit. In a world that is also affected by the irregularities of the pace of modern life and the values ​​of the decay of the biological unit of stress is to take as disastrous to flow in all areas of our mortal existence. To prevent the scientific and clinical research efforts for the full attack against the effects of stress continues worldwide. We list here some of the most important clinical understanding of stress in relation to stress.

Clinical definition of stress

After various medical sources and stress linguistic explanation, the total reaction time is level organic mental and physical situation and forced. Understanding the definition of stress is one of the most important things. In obtaining clinical data on stress If we are challenged to any situation in life, whether physically or mentally depressed, or both at the same experience and are ready. These situations by releasing certain hormones that react as stress hormones But if the situation greater proportion of the pressurization mechanism stress symptoms after not presented in a position with a difficult environment or situation and manage the medical stress management.

Stress in the world

To enumerate the clinical facts about stress, we have developed a brief overview of the situation as stressful variance in growth and health lifestyles. Despite the tension in their effects and the devastating consequences are mainly used as decay in industrialized countries with the greatest amount of pressure and value system, stress symptoms for more than one and a half decade reached proportions dangerous in the rich industrial countries more than half of emerging and developing countries. Another important thing, to have a mind is that even if the stress is to be primarily determined by the modern way of life in industrialized societies because of the pressure of work, a number of other factors contribute to this hovers in the design the world of stress, for example, the crime situation, the growing threat of international terrorism, etc. Here. several important facts and information on the state of stress in a global perspective

According to a recent survey by the American Psychological Society, more than 50 percent of U.S. employees say they are less productive due to the stress of work during the weekdays. In a similar study by the same organization that many people in the U.S. take a crucial decision to leave the workplace or the transformation of the profession prematurely or told to retire because of the stress factors. Several studies and surveys also achieved similar stress as a major factor in the effects of denigration of their relationship, which really adds the additional restriction.

What happens in the stress?

With regard to the formation of our understanding of the clinical facts on stress the most important aspect, such as stress occurs deep in our body or in other words to say how our body reacts work stress. As already mentioned, we have stress is essentially the result of our inability to handle the situation under pressure and challenging environment with our psycho-somatic stress functions actually manifests itself with symptoms that vary primarily by hormones ineffective or inappropriate and in relation to to emphasize exploitation or production of stress hormones or other chemicals in the body impulse activity and hormones can, without actually causes the symptoms of stress are used. All of these factors in terms of the appropriate response, inappropriate or excessive stress hormones actually play a crucial role in the cause of the apparent level of physical or mental stress.

Traumatic stress or unpleasant situations in terrible conditions as manifested in extreme reactions. Opposite discussed by many experts as a response to the caves or Tiger Tiger. This kind of difficult situation triggers the fight or flight response of the body at risk. In these kinds of situations that cause anxiety or panic disorder or disease that our body releases adrenaline enough or chemicals such as norepinephrine, which expresses or run or take a terrible movement, although in most cases do not occur in physical activity in response on everything. In such situations, the chemical energy is really lead your heart beat, high blood pressure, nerve function and can more actively on many physical reactions. The point of the Joy is back, as you physically were a caveman with the introduction of chemicals battle or struggle in the body, running or for what fight are not exposed to stress, but complete modern life now, you no longer need respond and you need to think again and again and get a quiver of stress and all sorts of worries to stress.

Cortisol is mainly because of the stress hormone crucial role in the body's natural response to known stressors. In response to stressful situations worsen our body reacts to fight or flight, and as we have seen in these cases that modern people do not react to really enjoy the physical expression of psychological expressions and why stricter provide wide range of disastrous effects on our health and physiological functions. Cortisol is secreted when less, and rarely, in situations of minor pressure really beneficial to our health as it protects our organic depending on the environmental conditions or difficult situation. But when stressful situations are common in activated secrete higher proportion of cortisol activates the immune system and other functions, to be more active and thus the tension of the nerves, muscles, circulation, brain signals and weakens the immune system to fight the aliens reactive elements in the body .

Cortisol by medical experts as the increased glucose utilization in the brain and other parts of the body and can cause a deficiency in the body's natural tissue repair. When we talk about the devastating effects of stress susceptible to threaten us for all kinds of chronic diseases and also the lives of many diseases critics usually refer to speak to these long-term effects of stress hormones.

Symptoms of Stress

Knowing the symptoms of stress in your detailed demonstration on internal and external complications is one of the most important factors in obtaining clinical data on stress. Symptoms of stress are physical and psychological, in most cases of stress in their first symptoms behavior problems and signs are related to mental functions such as anxiety, stress, depression identified thought patterns of hyperactivity, abnormal thinking, confusion, obsessive mental stress, etc. both mental and physical, in its various forms that we see in detail shortly.

Level of physical stress can in symptoms such as headaches, muscle tension or pain, chest pain, fatigue or lethargy, decreased libido, insomnia or sleeplessness, high blood pressure or high blood pressure, stomach pain, nausea, etc. Depending on the level of stress can in symptoms such as anxiety, tension behavior excited behavior, lack of concentration increase, raging attitude, lack of motivation or inspiration in everything, the level of irritation, bad temper or anger, excessive aggression, grief and depression, etc..

Manifest at the behavioral level as internal physical and psychological symptoms in a number of ways, such as changes in eating habits are typical expression either overeating or eating low, anger or cholera epidemic shows in the relatively insignificant occasion, chronic irritation resulting persistence or a little obsessive behavior, social communication problem, which rose out of social isolation or social segregation, drug or alcohol use, increased use of tobacco snuff and destructive tendencies finally joining crime rackets, murder or suicide. Note that all of these signs of stress are dependent on each other through different levels and experience related to each other through the sacrifice of many others, as well as mental stress.

Various expressions of stress in real life is an area that reached the voltage corresponding to the explosion varied knowledge about clinical evidence of stress not won mentioned. In some cases there may be extremely excited and burst into anger or frustration well and in such cases it is more like a pot of boiling water and still can not sit for a minute. In stark contrast sometimes tend to end or withdraw from the situation, and depression every moment for you to pull a heavy burden on the body and mind. And there are situations where these two reactions subjected stress, while related. In such situations, not heated, and it shows a complete disregard for the withdrawal of the situation, but ultimately can not control your mind in a circle in this situation, and you remain apparent in the depth hectic Warmer his face. When stress takes control of you or in other words, if one is overwhelmed by stress reactions do not know how it manifests itself.

Stress and damage to body functions

Stress can take many forms heavy burden on their physiological functions and understanding of the health effects is important derogatory about a clear understanding of clinical events stress. Stress can actually do as medical researchers and experts from different professional fields of medicine exercise great influence on the functions of nerve dysfunction of the respiratory function of the blood flow or restore function or heart function. That is why modern humans fight against a number of chronic diseases and stress battle was very important.

Stress and the function of the nervous system:

With the fight or flight response body from the stress that is affected by all other organic functions our nervous system and the nervous system only our body reacts by the release of stress hormones such as cortisol and adrenaline, but if it is more common than most people stress installed, then the function of the nervous system begins to tire and show fatigue, irritability, clouding of thinking, depression or explosion of anger in response to even small challenges.

Stress and respiratory diseases:

Stress in most cases, people feel the beating heart and the high rate of respiration, and of course, if this situation persists often under stress then increased respiration rate again can damage the respiratory tract, lungs, or in some cases, hyperventilation or breathing problems with panic attacks connected lead.

Stress and cardiovascular problems:

Among the most important clinical facts about stress, the effect of stress on cardiac function and more importantly stress than other parts, if our organic system can do more damage to the function of the heart. When you are stressed your heart is at risk from all functions. Increasing the pumping of blood through the heart, increased heart rate and contraction of the heart muscle just once. In stress responses that make you more susceptible to a heart attack or cardiovascular problems

Stress and musculoskeletal problems:

World for joint pain or stress problems several skeletal muscle is one of the areas affected. Yes, psychological stress, although surprising, however, that physical stress can pejorative great effect on the joints and muscles, and perhaps a number of factors that. On common problems such as arthritis In the stress muscles tense and contracted often occurs with prolonged stress weakens the muscles and stress on the joints of the skeleton and leading eventually lead to serious damage or musculoskeletal diseases such as arthritis.

Stress and gastronomic problems

Stress can trigger a variety of gastronomical problems in several ways. If you are under stress, probably an increase in the levels of hunger by the action of stress hormones in the orientation of their functional roles are to experience in a short time, or it may result in a lower level of hunger because of depression or mental tension due to stress . In both cases, their function suffers from gourmet food intake is not proportional. Secondly, when you are stressed because of the extreme restlessness or contraction of the muscles and digestive system also suffers this result in poor digestion.

Stress and endocrine overactivity

The endocrine system is really responsible for the release of stress hormones, now with stress systems frequent and persistent endocrine glands eventually become tense following result produce less of the stress hormone and in the absence or lack of adequate levels of the stress hormone we suffer more susceptible to stress and more.

Stress and damage to the reproductive system:

Stress can cause enormous damage to the reproductive system of men and women in different ways. In men, the first restriction reduces body's natural response to strong sex. Chronic stress can lead to a deterioration of the hormone testosterone and sperm and can become impotence. Female reproductive system damage can be caused by a slightly different way. Chronic stress in women can deregulate the menstrual cycle and can be painful that. Significant influence on the reduction of sexual desire

Stress and immune system damage:

Without which we can not complete our description of the damage caused by stressors in clinical practice list Stress causes the immune system damage caused by stress. Often with prolonged stress or stressful situations fight or flight response of the body is to be active against the potential for stress management and the process of the immune system also tense every time he must remain vigilant, and this can cause considerable damage the operation of the immune system. A damaged immune system more stressed people can lead to an increased susceptibility to infectious diseases and bacterial infections.

To our discussion of the clinical facts about stress conclusion is that the most important thing in fighting stress can not easily be answered a normal healing process approach than many other diseases and medical conditions, but relations with the stress assume taxpayers factors in our lifestyle and the environment as a priority. Stress is one of the health problems centered lifestyle with lifestyle changes alone to treat yourself before sending it to medications or therapy.

Things that you can do now grown to a positive