Capture attention: Blake is the economic

Attention is the key to our consciousness. At one point we estimate how much of what we have. Therefore, the first objective for advertisers. If you get the consumer's attention, influence their decision making process when buying a product
To drive the car on the driver to call attention to stimuli appearing on the road side of the road, to be successful in doing so over time, and also to filter and reject stimuli that can affect driving. That has a lot to do with reading these lines, when talking with someone or when actually performing any action.
In general, one can think of the care system like the gateway to the mind. If someone came to our attention - attention, as they say - after realizing it, we become aware of it.

Attention Economy
Our attention handle very well thought out, even if we are not aware of it. We avoid spending on unnecessary or irrelevant to our present state of things, because we know that our attention is limited.

For example, at the end of a working day, it is difficult to focus on tasks and tasks that require concentration or mental effort - are two important aspects that make up the system of care. We have no power to more mental effort, we have no power of concentration. . During the rest Likewise, if we expected to test in an afternoon or an important meeting with the boss, we want to get to that state when we are refreshed, vital, in particular - are able to concentrate, to our knowledge we can use to promote our targets.

That is, we have no exact measure, we have what we might call "attention economy", estimates the amount of attention we have considered the "current", and not just once a day.

Care system consists of two behaviors as other cognitive systems. One is called "bottom - up", and based on information important stimuli in the environment, differentiated by their characteristics. The second form is called "top - down" and is based on the concepts, the literal meaning. World trade and marketing reflects cognitive principles, and in the information and technology today, we are exposed to a flood of deliberate manipulation, from all directions. Flashes and bells and whistles blinding - down - up, catchy slogans and mixed messages from above - down.

After all, if attention is the entrance to our conscience, so first target of advertisers. If you get the attention of consumers, then after could resolve his mind, and even affect his decision-making process, the next purchase will do. But we have certainly not stupid, so do not even pay attention to these ads. Really?

Try to estimate the amount of mental effort required of us to maintain the temperature of the concentration became so overwhelmed with stimuli, even participate in planning, brain researchers (see the field of Neuro-Marketing). Now, think about how your life would be if you were able to focus for more time playing with your child, or hear more focus and attention to the words of the people closest to you that you were gone, even at night, a little more current accounts of attention. One can imagine even a little more tolerant and patient as a result.

Audit of the economy of care we need for other aspects of culture, such as the entertainment industry, art or even relationships we had with our family. A good example of the long-term consequences may be the information and communications revolution is apparent damage to the ability to sustain attention over time, which is central to the ability to listen, which apparently happens to us as a result of exposure to the amount of messages sent on social networks.

Each message, tweet or lake, are an economic force of the giants of the media that social networks themselves. Strength increases in direct proportion to the amount of media they produce, so I did what any commercial, social networks do to succeed in the market: They tried to accustom consumers to the product, make it a routine part of his life. And it was. But the impact of continuing care? Nonsense, she invented a pill that will do that. I heard the big pharmaceutical companies are investing heavily in this field.

So if you prefer to take preventive measures, maybe it's time to pay attention and think about what we spend our attention, we spend it, and why.