To pursue four strategies for mobile business

Mobile technology is certainly the way we interact with each change, both in our professional and personal lives. In fact, mobile devices are quickly gone from a nice-to-tech as a necessity for most of us.

But the integration of mobile phones in our lives is not all. We use mobile technology in innovative and countless places in all industries. Thus, physicians can remotely monitor the therapeutic efficacy Updates keep the patient, even if the hospital. The examples are endless.

The importance that consumers use mobile technology to provide a passageway for the first time in the mobile commerce. In fact, IBM recently announced a new generation of enterprise mobile technologies on the basis of this vision. Although this is a great opportunity to the way we approached the interactions and functions of the organization, but also created some concerns change to modernize.

Organizations that do not have a clear mobile strategy probably tactical decisions unmanageable lead at the end of a disconnected client operations experience, limitations on the growth and exposure to a range of future security.

Beyond this particular trend, there is another four key main areas that the all organization should consider when creating a mobile strategy: mobile platform, security, management and analysis.

1 Mobile platform: First, any organization to create adopting a mobile strategy on a solid foundation. The mobile platform now with high functionality and provides the flexibility to make future needs of organizations that will accommodate succeeded in the mobile value and consistency on a personal level, no matter how you connect to the end user. The platform makes it actually feel mobile web access, and multi-channel subsystems and data.

Two. Mobile Security: security is a prerequisite for all mobile devices - or owned by the company or the employee through a special program device (BYOD) to bring. You also need to consider the entire life cycle of mobile application development. The right IT solution provides visibility and control of the devices that connect to the company and the opportunity to push security policies - but not inhibit productivity or user experience.

Three. Mobile management: We believe that there are approximately one billion users worldwide by 2015 devices - from mobile devices for cars, machinery and everything else. It is not enough to ensure these devices. You should also managed to ensure that they are compatible and can networks, data and applications to be opened quickly and easily. It is important that the competitive advantage of the effectiveness of mobile technology and the possibility for the user is.

April. Mobile Analytics: With mobile data consumption is expected to grow 20 times in 2017, the ability to analyze this information in real time, companies have many ways to communicate with customers and citizens in entirely new and personal way. The powerful combination of analysis and allows the cell to use location-based information, so that information on a time and exact location can be shared. If that means the information about sales when a customer will help you shop, or find the nearest branch, the analysis of mobile technology to create connections and high-value transactions.

To understand how some companies are translated into action, ING Direct Canada plans. Canadian Bank uses IBM's first mobile technology to help customers transform the banking experience with the new smart security e-commerce, social and business houses.

Snapshot ING Direct Orange offers mobile users a complete and simplified all bills and invoices and remittances by e-mail, with two clicks safe and easy. In addition, ING DIRECT customers can share their experiences via Facebook and Twitter to save more money intriguing. As a result, it was found that ING Direct could be many customers able, non-essential purchases at more able to see the impact of their expenditure. It reflects the idea of ​​customer value through the addition of a small element of the victim mobile application that allows users to share with their social network while saving a small purchase (and not a cup of coffee can in the morning). This new feature enables rapid transfer of these funds into a savings account.

It is not surprising that it is connected, the mobile world that we live in a new channel created many opportunities. Through the use of a mobile technology strategy from the beginning, organizations transform your business and expand your market in a way never imagined.
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