Saturday, December 22, 2012

10 ways to increase your chances of links from editorial

One of the problems is that the public relations do not always guarantee editorial coverage. And when guests major media the case, the sweet taste of success could write a little bitter about the SEO team in the absence of which a link delicious. So how can you maximize your chances of getting this powerful link?
Here are some tips to help you balance the odds in your favor.

A. Be of interest. Your story should be the period of interest. It is an absolute necessity if you want to get a chance to get a link. But "newsworthy" does not mean that the greatest successes that spreads like wildfire, often simply means a good story well.

Media reports can be used in various models over and over again to be divided. Inspiration is everywhere.

So grab your target publications and have a good read - not a quick scan, but take your time to digest the truth of these stories. Ask yourself the following questions:
• What's the story?
• What do you have?
• How do you think the story is it?
• How to create a similar kind in the history of your business?
• What could you do better?

The more you know about the stories, the "facts", the more you can create your own.

And if you have a story of interest to increase your chances of a link-editor.

Second In collaboration with PR professionals. If you are new PR in the game, you can learn a lot from working with a PR professional. Gillette is director of online marketing, SEO KoMarke Associates is a that a lot of time was spent working with teams of public relations. She admires the bargaining power of PR and has been used with good results.

"Public relations professionals have spent their entire careers building relationships and learn more about the negotiations with the media - something that rarely know much about SEO team work with a client to create a unique public relations and results in the form of and visit. links were incredible, "said Gillette.

Third Ask one link - politely! You might be tempted to link to a reporter along the lines of questions "you can use my story, if you give me a link to me post." It is certainly not recommended because:
• It is not professional and it shows that he does not understand. Dynamics of public relations
• The journalist is almost certainly "no" go and tell - you will be too much effort and to interview other people and to cover other stories.
• You lose coverage for yourself or your customers - editorial coverage itself is amazing - and maintain a link just messed up!
• Perhaps because of the publication policy, the reporter did not have the power to give a link.

So never on because you. Really not in a position of strength It is better to give journalists the stories they want, when it's hot, you feel it is time to ask whether it would be possible to link to your site.

4th If the latest news, invites journalists access to the original source. Mike Essex Koozai.com revealed a story of how he found that electronic books are always new content farms. The event was covered by many media outlets such as CBS News, which included a nice edit link.

However, had all the areas with the story an editorial link. Essex contacted and instead link it suggested asking readers can refer to the original source - the combination of course. It was a Simplicity link building strategy to do much more effective than saying we have a link please?.

5th Think about the resources to enhance your story. Publications online and offline tell little space for stories and news as well only part of the story. A good way to improve the chances of a bond, provide additional value to your website.

The classic case is that of market research. A good press release is grabbing headlines, but do not publish the whole story. This is where the creation of multimedia content based on the results links can attract editorial (see "18 ways to create unique content for the results of the investigation").

"One of the biggest mistakes you can make traditional PR, especially if the issue is not only a report to report on a website," says Ken JPA.com of German. "This is part of SEO -. SEO and PR links from writing fabulous get together"

6th If you are an online business, check how your product is used. Can you make a good story where the player must go to your site to see the whole story? If you are an online business, the answer are almost certainly of course.

7th Build relationships with journalists and the media. In public relations, the establishment of good relations with the target publications, editors and journalists is essential.

Management relations in time and increase your chances of success to gain links and opportunities. To do this, you have a good first impression. Keep your answers short, catchy and to the point.

You must absolutely professional - give the reporter exactly what he wants and give it! Be attentive and helpful, and can help you if you ask the editorial link.

8th Keep the information on your site. Updates are also useful links to promote excellent editorial. This is not lost on the travel site BeatOfHawaii.com. Parking Hawaii tourists can cost up to $ 30 per day, so if the site regularly and published a list of free parking and affordable updated on the island

9th Enjoy your strengths. If you can help promote the last item scale, then your chances increase of commitments. Ciccarelli, launch of the press that "I usually testing
The value of the person who wrote the article by consulting experts and statistics add"

"If we are a link in the article and have not yet been determined, we need a link to our website. One way to make sure to leave the link to know the writer that after a massive social media, we that be happy to have this product with shares. currently 171,000 fans on Facebook and nearly Several hundred fans on our social media channels and site, "said Ciccarelli.

10th Use the services of third parties. Public relations is a skill that can be learned and will greatly enhance your ability to links to important websites to get authoritarian means. However, there are other sites that can help you get started.

HARO (HelpAReporter.com) is a fantastic resource that allows you to charge in direct contact with journalists, to talk with companies that share useful.

When you register, you have more than 200 questions from journalists every day. Keep an eye on you to make the general information of each company

Finally

Publisher Links and editorial coverage can not be guaranteed. However, the following suggestions and you increase your chances of success. As they say wonderful movie "The Hunger Games", can never be the odds! Your favor"


Sunday, December 16, 2012

10 things you need to learn the business of standup comics


Great entrepreneurs are great observers. They watch carefully for the competition, analyze the market, your team and your partner. Great entrepreneurs to learn from the world around them and never, never stop learning.

Today I want to write a bit more about people, great moments to put our lives in ways that have nothing to do with the economy, entrepreneurship and companies boosted. Comics. That's right - a thousand years in all cultures, actor, comedian and satirical decor is still practiced and worked to make their brand, which is probably one of the oldest professions in the world, and maybe even the second oldest profession. Comics are not to go into the public domain or the authority of wisdom, but I think they are artists and entrepreneurs who learn many lessons we develop wonderful. Here are 10 things that comics do not all entrepreneurs can learn.

A comic take risks. You need. Every night they put in front of a room full of strangers and share their ideas and values. Of course, they do this to - to make people laugh. Entrepreneurs, by their efforts to take risks to succeed. Non-personal and economic security, giving time with family and friends, and every day we are open to criticism and foreign appreciated. To succeed in this business, and live comedy, we must be willing to accept and embrace the risk, but as a player, it must be done in a controlled manner, while measuring the potential reward investments in contrast to most employees.

Comics have two people. At best comic standing there today and you can easily reduce your style and your personality. Think BD develop your personal brand style and embrace the development of a strong personality. BD unknown, particularly consistent in their performance and their equipment to attract and keep your audience. Companies and Brands also strive to involve characters and sells it to make the image your company wants to set the question. For example, if we take into account Apple, we believe. Elegant and stylish products If you think Volvo, we believe that "security", and in instances where Bull Mart, tend to focus on value.

Tuesday BD develops consumer hardware. Without good [greater than or service, your business will fail. Entrepreneurs often develop their business around the customers to solve problems in order to ease the pain of a client, customer, or that there is something they can not find elsewhere. BD also awarded by creating new hardware, fresh and hysterically funny. Asked comedian wil tell you about the importance of creating new material to the public on the ground for five minutes. Ask any entrepreneur and they will tell you how important it is to keep your product or service and relevant. Same idea, different audience, that's all.

4 provocateurs BD management. Comics are willing to do "enemy" the performance of each individual. That does not mean you get vulgar drunk all the time, but you always have Singer remarkable contempt for the inevitable moment when someone shouted from the crowd: "You suck" entrepreneurs who live version of boos their - rejection of criticism, criticism from competitors and explored the media, and comics, answered repeated criticism carefully - crisper version of their enthusiasm, the silence is so special tease even the most ardent mocking or contemptuous.

5 BD "borrow" a comedy about the other. Comedy is the fact that. There are no new jokes, some variations of it, have always been there like all artists to learn from each other, borrowed ideas from others, and find the "inspiration" from their competition. Entrepreneurs have much to learn by observing and monitoring competitors and lend freely, the best ideas, the truth is that we can do better ideas and bigger, no matter where they come from.


Live in the rich world - Ronny Ede

6 BD fundamental aspect of other comics. There is a difference between inspiration and theft are very angry about the comics of his equipment stolen from others. This Cardinal different material without permission and comics easily can ruin your reputation, because in practice this type of theft. Companies should also be careful not to cross the line, at one end, the theft of intellectual property is a strategy that no company should be involved, but not to copy design marketing specifications, visual or mechanical are very weak morally. Justify

7 BD to connect with your audience. If you watch a great actor to work, you'll find they are. Always looking for discussion let's work and lines that do not have, they do not see eye contact members of the public what. Look at the guy who would not stop talking to your date the application and to ensure that the child did distraction while serving out loud drinks. The fact is that comics is affecting the environment, the quality of their performance, and they all need time to adapt and change in response to this environment. Large employers also spend a lot of time searching their environment and their customers. How customers react to a new feature or change in packaging? What is the answer if the price is adjusted? Where to see and hear the customers, a lot of companies and it is important to know what your customers.

8 comics using the response function. Some art of observation meets art in public spaces. When a great actor laughed with a new joke, it's a safe bet that the joke is on his way to the next and to the next. If the joke flops, BD usually takes one of two things: either to kill or completely refurbish try again with the people who come. Constant feedback loop is very important to the Company of comedy life and I think businesses in general. If customers continue to buy their products, most likely it's time to kill or change. And if customers always buy all the stock of their particular product is to produce as much as you can sell. Find information quickly and respond to kill fear joke that works.

9 matches BD. Point combines the two previous sections is comics are masters of energy and quick on your feet. Joke does not work? For a different group next Friday. Server brush making too much noise outside big insult to throw your way. Business, agile and flexible are features that serve their employers well. New marketing tactics show negative results? Turn it off immediately. New employee does not work well? Ensure coaching and feedback, and turned. New product sold quickly? Note that if the price is good. Entrepreneurs need to respond and the feedback capacitor, and make changes as soon as possible.

10 actual comics. All the time. They stand in front of a mirror and run their lines. Every time change their choice of words, repeated endlessly and tirelessly. Field of trade in and ask us to take the final product and makes this practice. Some employers report their second company much more successful first lesson, often attributed directly was learned the hard way. Let's run the business as your "art" and work continuously to improve their performance and their approach.

Saturday, December 15, 2012

Towers diet you should stop spending money on



No matter how often we are told otherwise, die our obsession with quick-get-healthy diet probably never.

Too bad most of these quirks worth their weight in salt - or your hard earned money.

We have a list of some of the worst health trends, which today continues to put together.

Wardrobes for weight loss

When it comes to toning shoes is ridiculous and clothing that will help you to lose weight faster, you can hold onto.

Reebok has already paid $ 25 million consumers, after the resolution of a claim made unfounded allegations about her shoe line "for building muscle weight loss (Reebok denies the charges.) And the only study that seems to support the argument that the wire is stretched with burn more calories only involved about 15 participants.

"I think there are many ways easier and less expensive than the average person can burn calories and increase download the resistance," the Shape.com Liz Neporent. "Get to work, for example, interval training and hill. These workouts are certainly the science behind them."

Hormone injections

People are really desperate to lose weight, even if it means hormone injections to establish the placenta of another woman.

The FDA has arranged to sell businesses and HCG (produces a protein in the placenta and in the urine of pregnant women "), after the combination therapy with a diet calories been little used sold. 40 days kit for $ 120 But the hormone has been approved for use in the treatment of infertility.

For MayoClinic: "Companies HCG is not approved for over-the-counter, yet has been proven for weight loss that sell over-the-counter weight loss product HCG violate the law.".

Cures

This is a trend that is cooked blood is almost all nutritionists: the idea that people cleanse your body of toxins by eating liquid diet variation.

The plan cabbage soup Beyonce infamous "Master Cleanse", almost no science to back them up, says Rania Batayneh essential nutrition for you.

"What consumers need to know is that your body detoxifies naturally through the lungs, skin and kidneys," he said. "Sweat it out, exhale and remove. Eating a clean diet every day you wait is to give the feeling to end, rob to start cleaning. Moreover, naturally clean and usually is based on the elimination of food or food groups, and complete. "

Artificial Sweeteners

This time with a fiber supplement - a new version of its popular Splenda sweetener has been announced, but the idea that the consumer is paying more fake sugar, which was pumped with more fake ingredients a bit annoying.

"Adding healthy elements of unhealthy things just does not make sense," says Batayneh. "What is one gram of fiber (or maybe 10 for most consumers of artificial sweeteners) can do for you, if you should really focus on whole grains, legumes, seeds, fruits and vegetables against fibers depend on their coffee? This small dose of fiber should not try to persuade. "

Gluten-free diet (if it is not medically necessary)

Batayneh calls it one of the worst myths weight loss there and a further attempt to play on the causes of the low-carb fad Atkins diet.

"A gluten-free diet is not necessarily a low-carb diet," she said. "A person who eats gluten drink a lot of carbohydrates, gluten-free bread, pasta, cereal and bakery products, as well as vegetables, fruits, grains and legumes."

Proven gluten-free lifestyle in order to alleviate the symptoms of autism in children and, of course, is for anyone with a gluten allergy. But "if there is no medical reason to follow a gluten free diet, it is probably of no use," says Tricia Thompson, RD, founder of glutenfreedietitian.com.

More organic produce

Whether additional health benefits from eating organic food is a common misconception that somehow come bundled with fewer calories than their brethren in the amount of pesticides.

The federal guidelines, which is not certified organic everything lots of careful and regular is not "dirty" enough to justify paying top dollar (up 150 percent) organic versions anyway.

The Environmental Working Group has an excellent letter detailing products "dirty" and look "clean" we.

Snack Packs

Weight loss has to do with portion control, but of little use, snacks of 100 calories is not just a desire for big budgets.

"We distortion of this nation, and although I love (100 calorie packs) are pre-parties, which may be a more expensive option," says Batayneh.

Instead, use a measuring cup in the desk drawer perfect to remove part of what you pay to eat at work (almonds, dried fruits, etc.), rather than more for the packaging.

Acai Berries

There are literally no clinical studies to claims that the antioxidants in acai berries make you live longer, help you fly to support your feet soft goose or anything else.

"We had waves of expensive juice" super "in the market, which had only fruit juices," says clinical nutritionist Stella Metsovas. "Test of the chemical in a laboratory completely different when the product is pasteurized. No way to treat a super fruit to compete with the natural form (ie, a handful of berries)."

The popularity of the acai berry in the United States, for example, led to a new wave of scams involving "free trial" for smoothies, juices and other products.

Diet Drinks

Not only do they destroy the teeth, but a recent study by the American Diabetes Association showed consumers about diet drinks have been packing on the pounds, not lose.

Do not drink calorie drinks on a number of nasty diseases, such as diabetes, heart disease and cancer have been linked.

If you want to stop smoking, treat yourself to slow Weening soda substitutes, such as water or gas gradually reduce the size of the portions.