Design Considerations Corporate Social

Although the social networking company was widely covered in the media and IT companies to analysts, at least one related issue has been the design and the potential impact of the design to employee adoption of these tools and applications. Conference in Boston, I presented a meeting, "Design considerations of corporate social networks: Identity, graphics, streams and social objects" hoping to draw attention to a problem and lead to a conversation about design practices. Seat does not focus on any particular interface (UI) or a technical application of the product (for example, e-mail, browse community platform of social cooperation, etc.) Instead, the information is presented very holistic level domain, covering a wide range of topics:
 • Design intuitive understanding focused
 • Theory and Social Design
 • Work and Personal Value
 • migrated user experience
 • Psychology of Adoption
 • Enterprise Architecture

The list of items that success or failure in the market can be attributed to good or bad design is long and varied. We can point to something of our own personal experience (eg, automotive, fashion, electronics, appliances, web sites), whose design had an impact on our perception, or use of that product or service. The impact of design is present in our daily lives. Effect can be so subtle that they can not even be aware of how the issue of the development of a product or service experience affects our judgment, or how affordances sea farm provides personal or collective action is possible.

However, when you change the conversation with software design company, the subject may be treated as contradictory. It is not difficult to show that we have experience with consumer software is far superior to using the experience of our enterprise applications (eg, CRM, ERP). With its software, which tends to focus on design methods "known requirements" and functional aspects of the way work is carried out in stages of a project, or productivity. We rarely invest time, research and resources necessary to understand the organization of the community, and dynamic staff who create the cultural context of how the work is done. Industry is still in its infancy result in the design of social environments that adapt the subtleties of multiple network affect others beyond the narrow limits of the tool or application.

However, the industry continues to deploy social networking tools business hope all these environments Improve employee productivity and collaboration for innovation and change. And there are already dishes. Enterprise 2.0 Conference, participants heard companies like GE, Nike, Virgin America and share how they rely on an entrepreneurial approach to social cooperation. In addition, meetings of interest around the event often identified the need for organizations to invest in managing change and adoption procedures.

Despite the progress achieved recognition of the benefits of governance, change management and adoption procedures, continue to the next step and understand that "value networks to increase social workers also be greatly affected by the way the organization:
 • Based on the methodology of interdisciplinary research to understand the cultural context of their work environment
 • As the facts of their design methods (for example, user experience, processes, information, applications, media, technology)
 • a company's efforts to organize the social network Architecture (EA) Program
 • Create feedback loops between design related resources, human, employee engagement, governance and change management activities

Above points summarize the main theme of the play. We spent much of our collaborative strategies to improve the economic performance of the company. While social networks increase the effort, but also allow us to improve the organization of cultural production, which also influences the business performance. Other highlights:

Take concentrating design: Although there are situations people among social networks specifically directed activity or a particular result, there are many situations people among employee participation is absolutely free. Although it may not seem it was designed interactions that may occur, or design collective interactions observed by an unknown audience, it is important to consider open and comfortable for employees to connect.

Link social theory the need for business: practitioners involved in the design process is necessary to access different levels of experience with methods of the theory, methodology and socially. Research and professional design, you can explore a number of people and communication requests (eg, identity, public network, social capital, media literacy, social network analysis (ARS), cultural participation) but there is a need to synthesize and express the results in terms of business.

Designed to work and personal value: The old saying, "what in it for me" (WIFM) still relevant when persuading people to adopt new technologies and ways of working through social networks business actively. While development efforts required to support business objectives, management teams that invest in methods that improve the culture and employee engagement. For example, people will have formal channels that allow them to learn new things, play as we work to find other expert advice in your shadow, or be involved in community efforts outside their official employment. We need to think "beyond the screen" How to design practices to help mediate social networks online or offline that can have little cause and effect of activity or specific business process.

User Experience program involved: the first wave of social collaboration solutions has launched a destination site and community network (sometimes called "Facebook groups"). Today, the emphasis has been adding social features to applications and productivity tools, including mobile scenarios. It is important for policy makers to understand the social networks of people get all the tools, application, or a single device. By focusing on the unique use cases other account reduces the overall company and the value of work.

Think in terms of "Psychology of Adoption" for media attention recently, which is a topic discussed in an earlier post. In short, this means that the use of design techniques and strategy game mechanics to improve the participation of users in situations of non-game (enterprise applications, for example). While the focus today is on the patch and ratings have deeper aspect of social networking that deserve attention. Psychology has the game (no pun intended) when it comes to the reasons why people connect to one another, to nurture these relationships, and then work to mobilize the network to provide personal or professional. Today, we know very little about the rationale underlying networks and mobilized through the facts. We need to do more in this area.

Together through enterprise architecture (EA): This is the perfect place for business or IT organizations to "own" social network company. There are probably several generals and type of governance model is required. However, a group can be placed at least a point of coordination to ensure the design, communication and technology efforts are aligned, this team EA. Social Venture Network has a number of architectural issues (eg, patterns of social graphs, streams of activity, social order and social analysis). There are also new features that should be considered for inclusion environmental assessment teams (for example, "Social Science"). EA can be used as the basis of design groups to channel their views and organization. EE programs can help alleviate the disciplinary community around issues of social networks.

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